Senior Media Planner - Digital
T&Pm is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Media Planner - Digital to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to Business Manager - Digital
3 best things about the job:
- You get to work some of the largest clients in the country.
- Get to work closely with top publishers such as Google & Facebook.
- Get to explore new digital platforms for your campaigns.
In this role, your goals will be:
In three months:
- Understand and manage client expectations and work on deliverables.
- Independently manage the client and bring in new digital ideas for the client/brand portfolio.
In six months:
- Setting the digital way-forward for brands, setting the digital direction.
- New platform exploration and develop connected platform digital media solutions.
- Successfully pitch for new businesses.
In 12 months:
- Emerged as the contact person both internally and amongst clients for digital solutions.
- Become the team lead on the account.
- Showcase digital work done for awards.
What your day job looks like at T&Pm :
- Contribute in strategy development and share insights from the industry.
- Develop media plans and ensure they are entered on all relevant platforms including deployment and finance.
- Deploy aligned plans and monitor campaigns in order to ensure KPI delivery. Manage releases and ensure records are up to date on all platforms.
- Manage day-to-day client interactions, expectations, and deliverables.
- Coordinate with clients for execution as and when required.
- Help senior planner in deal negotiations and coordination with partners.
- Work closely with the client throughout entire program to maintain performance and resolve any performance issues.
What you’ll bring:
- Keen interest in digital and digital trends.
- Strong oral and written communication skills/ presentation skills and interpersonal skills.
- Go getter with a keen nature.
Minimum qualifications:
- Google Certified, (otherwise will need to be certified before the end of probation).
- 4 years’ experience in digital planning / marketing / media.
- Must be a MBA from a reputable university of equivalent.
More About T&Pm
T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.
Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.